It's not just us
Jun 24, 2010 @ 3:54 A.M.
It's fun when you see that other people share our view of what's happening. We got this e-mail from The Mill when we asked for an interview during OFFF
Hello Fredrik.
We received your email and introduction to the PressPausePlay project. Thank you very much for connecting with us.
As you probably know, The Mill was asked to create the title sequence for the OFFF Festival this year. The timing of this request was perfect since it coincided with the launch of our design department and our digital department in NY. These new capabilities have been transformational and have catapulted The Mill's conceptual abilities into new creative arenas.
When we watched the teaser for PressPausePlay, we had an automatic connection with your hypothesis - that the creative landscape has changed irrevocably and that participation in a meaningful way requires new skills and continual adaptation. Flexibility, collaboration, open exchange and an iterative process are by-products and requirements of the digital (r)evolution. We have experienced this first-hand at The Mill, so the premise of your film resonated with us quite deeply. It mirrors many of our own observations and assumptions - naturally, we'd be glad to connect with you in Paris and to share our experiences and thoughts.
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